JHC

Weaving artisan stories into a global brand

Weaving artisan stories into a global brand

Client

Seoul Foundation for Arts and Culture

Location

Seoul, Korea

Year

2025

Credits

Mina.N

Info

Casa Nomad invited me to build a brand that honored the authenticity of Oaxacan artisans while appealing to a global audience. I crafted a rich, storytelling-driven identity, designed e-commerce experiences, and developed packaging that put the artisans work at center stage.